Course curriculum

    1. Introduction

    1. Traditional Marketing vs Web

    2. Objectives - Target and Segmentation

    3. Positioning & Competitive Strategy

    4. Marketing Analysis

    5. Market Analysis

    1. Social Media Sites as Opportunities

    2. Social Media sites as Threats

    3. Choose your Social Media Channel

    4. Plan your Social Media Strategy

    1. The Basics of Facebook

    2. Understanding Facebook's Edge Rank Activity

    3. Master Facebook's Insights

    4. Create Facebook Ad

    5. Use Facebook Groups for Lead Generation Activity

    1. The Basics of Twitter

    2. Find potential Customers on Twitter

    3. Build your Twitter Audience Activity Inside

    4. Optimise your Efforts with Tweetdeck

    5. Introduction to Twitter Ads

    1. The Basics of Instagram

    2. Find potential Customers on Instagram

    3. Build your Instagram Audience

    4. Monetize your Instagram

About this course

  • Free
  • 36 lessons
  • 2.5 hours of video content

Discover your potential, starting today