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Lesson 1: Start Here
Lesson 2: Facebook Overview
Lesson 3: Facebook Strategy
Lesson 4: Rapid Implementation & Getting Started
2.1 Facebook Personal Profile
2.2 Business Manager Overview
2.3 Business Manager Setup
2.4 Business Manager Settings
2.5 Create or Claim a Page
2.6 Create an Ad Account
2.7 Add Payment Methods
2.8 Add People
2.9 Further Options
2.10 Ads Manager Tour
3.1 Overview
3.2 Images
3.3 Canva Brand Kit
3.4 Canva Profile and Cover
3.5 Canva Ad Post
3.6 Fanpage Images
3.7 Fan Page Settings
3.8 Fan Page About Section
3.9 Fanpage Navigation
4.1 Targeting Strategy
4.2 Avatars
4.3 Audience Insights
5.1 Pixel Code Overview
5.2 Installing the Facebook Pixel
5.3 Retargeting Examples
5.4 Facebook Events Explained
6.1 Audiences Overview
Saved Audiences 1 - Cheap Page Likes
6.3 - Saved Audience 2 - Geo-Targeted Page Likes
6.4 - Saved Audience 3 - Narrow Audience
6.5 Custom Audience - Upload Customer File
6.6 Custom Audience - CRM Sync
6.7 - Custom Audience - Website Visitors
6.8 Custom Audience - Engaged Audience
6.9 Custom Audience - Lookalike Audience
7.1 Engagement Strategy
7.2 Page Launch Content
7.3 Ad Objectives
7.4 Campaign Setup
7.5 Ad Formats
8.1 Cheap Page Like Campaign
8.2 Cheap Page Like Campaign Expanded
8.3 Cheap Page Like Campaign - Slideshow Ad
9.1 Page Like Video Script
9.2 Teleprompter Software Setup
9.3 Video Upload to Youtube
9.4 Youtube Video Editor
9.5 Fiverr
9.6 Page Like Video Ad
10.1 Refined Audience
10.2 Refined Audience Expanded
10.3 Page Engagement
10.4 Strategic Content
11.1 Conversion Strategy
11.2 Conversion Strategy Examples
11.3 Compelling Offerings
11.4 Offer Landing Page
11.5 Email System CRM Integration
11.6 Conversion Ad Campaign and Ad Set
11.7 Conversion Ads
11.8 Conversion Campaign Examples
11.9 Conversion Campaign Examples 2
11.10 Lead Campaign
11.11 Marketing Funnels
11.12 Conversion Retargeting
11.13 Advanced Optimisation
12.1 Tribe Strategy
12.2 CRM and Custom Audience
12.3 High Value Communication & Sequenced Offers
12.4 Facebook Groups
